Discover: Navigram

A generation that has an expertise in content creation needed to see something unique and different this christmas. We knew that all the brands would manage the same old codes, we changed the game. We get in the head of digital artists from Instagram, so they can interpret christmas from their perspective, because in our heads, we all have a Discover version of christmas.




















The artists that gave life to Navigram met in an activation at colleges and malls.
The activity consisted in drawing a cartoon of every attendee that wanted to.












Chief Creative Officer: Carlos Oviedo
General Creative Director: Chacho Cabrera
Associate Creative Director: Marco Tapia
Art Directors: Diego Benítez / Lorena Lozada
Copywriters: Marco Tapia / Juan Pablo Pesantez / Belén Páliz
Graphic Designers: Jonathan Saavedra / Jorge Miquilema / Pablo Villalba
Content Manager: Gabriela Moreano
Illustrators: Cristina Román / Abel Barriga /Javier Fuentes /
Fabricio Ulloa / Christian Chulde
Account Director: Gabriela Troya
Account Supervisor: Gabriela Montesdeoca 
Agency Production Director: Mauricio Alarcón
Agency Executive Producer: Diego Valencia
Production Company: Ramona
Post-production Company: Apus
Photography and Retouching: Tibutrónico​​​​​​​